Aquarium hobbyists from Connecticut to California and from Mexico to New Zealand know they can depend on Vortex to produce some of the finest aquarium filters and accessories in the world. In Fact, the company's Diatom Filter has been America's best selling aquarium filter for more than 15 years.
   One of the secrets of the company's success is what goes on behind the doors of this relatively small company. A finely tuned network of operations in the factory makes it possible to keep customers all over the world satisfied with Vortex products and services.

Built with pride in Florida
   Vortex Innerspace Products, a company most widely known for its unique aquarium filter, the Diatom Filter models D-1 and XL, were formed in 1969 by Denzel Dockery in Michigan. Now located in the small northwest Florida town of Ponce de Leon, the company is managed by son Daryl Dockery and staffed by local residents.
   In addition to the Diatom Filter, Vortex manufactures a pond filter system, which is a floating water pump for garden decorator ponds; an ultra-violet germicidal lamp; a reverse-flow under-gravel filter; a gravel washer; and the Stage-One Air Lift Filter that filters 50 gallons per hour. Also produced and hand packaged here are the Diatom Filter Powder and an activated carbon called SUPER-CHAR that is an additive for the powder.

Next-door-neighbor service
   Phone orders for products come from all over the United States and also from foreign countries. Callers from cities only 100 miles away or as far away as Israel, Puerto Rico, New Zealand, Mexico, Germany or Canada are amazed at the personal attention they receive. They are all served as if they were next-door-neighbors.
   Each customer is important at Vortex and are always treated as individuals. That's one of the business philosophies the company has maintained even as it has grown over the years.

Expert filter assembly
   The Vortex plant consists of a four-building complex for shopping, inventory storage, assembly and packaging. All office personnel, including president and vice president, Denzel and Daryl Dockery, are located in offices within the manufacturing building. They believe in "hands-on," personal supervision of assembly and shipping.
   Assembling the Diatom Filter is a very individual procedure in itself. Highly skilled workers give personal attention to each process. The pump alone passes through the hands of at least eight people during assembly.
   When all the parts have been assembled and inspected, packaging takes place on another assembly line. The finished piece of equipment is then inspected again before it is placed in the package, ready for sale.

48-hour shipping
   The company secretary receives orders and keeps them flowing smoothly. If there's a question from a customer, the secretary knows the factory's entire working process and can track down any order. If a customer should need any information about billing or payments, he or she can speak directly to that department.
   Every area of the business is dealt with on a one-to-one basis. The close-knit operation involves every person, in every department, for every order. This allows the company to process orders quickly, most of them within 48 hours.

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